Search engine optimization is a complicated animal. There are lots of different things you must know about SEO before you can improve your site’s ranking. And, of course, some of the things you knew may soon become outdated practices.
Introduction: in the recent years, most startup companies have chosen to go mobile and the build app-only framework. While some organizations have had the achievement victoriously, mobile-first organizations such as Hotel tonight have missed a number of large opportunities of Search engine optimization. Soon enough app pages will be coded in such a way that they are easy to search since the pages on the website and mobile-only organizations, will have the ability to directly compete with various websites through the search.
There is a permanent threat of a cyber-attack hanging over us as a result of living in a digital age and if you are running a small business, there is definitely no room for complacency or thinking that it is unlikely that you will be targeted.
SEO is constantly changing, as any company that has an SEO strategy in place well knows. Algorithms are being updated constantly, rewriting the rules all the time. Sometimes large changes are made, changing the SEO landscape overnight (just think back to the Panda and Penguin updates).