For marketers, Instagram is still something of an enigma. While we’ve had more than a decade to get used to the likes of Facebook, and about 8 years to get ourselves acquainted with Twitter, Instagram has exploded in the last couple of years, seemingly coming out of nowhere. As a result, it’s blindsided practically every internet marketer, and they now have to play catch up.
Here is what an excellent Instagram account looks like.
#1: It Has A Great Schedule
According to Rebecca Appleton fro Wordtracker, businesses that use Instagram need to create a schedule and stick to it.
Instagram doesn’t look particularly formal, she says, which can lead to some companies getting lax with their posting. But they need to remember that Instagram works in fundamentally the same way as any other social media site. The more time and effort a business invests into it, the more that they will get out of it.
Photos, Appleton says, can be uploaded once every few days to once a week. Companies should keep track of their engagement and find out what works and what doesn’t.
#2: Images Are High Quality
Great Instagram pages have high-quality photos. Low-quality photos can go viral, but when they’re grainy and ugly, they’re less appealing and clickable.
Appleton’s advice is to never post anything that looks grainy or blurry, no matter how amusing it might be. She points to a disastrous post by Dominos Pizza which you can see on https://www.searchenginejournal.com/ where the company decided to share a bunch of images of its pizzas being eaten at different locations, like a pool party or on a family picnic. It was a nice idea, but the images were so grainy it was hard to see the pizzas or what their toppings were. For a business in the market for advertising food, that was a bad idea.
#3: They Get Many Shoutouts
Popularity and exposure on Instagram, according to https://grin.co/instagram-shoutout-pages/, depends heavily on shoutouts. It’s a good idea, therefore, to take photos with the highest visual quality possible either on your smartphone or with a specialist digital cameras. Make sure you use tools after you have taken pictures to touch them up and prep them for posting on your accounts.
#4: They Use Hashtags
Another feature of great Instagram accounts is that they have a sixth-sense when it comes to the effective use of hashtags. Top companies always make sure that they use relevant hashtags in all of their images so that they can pick up followers who are interested in related topics.
Best practice is to tag keywords that appeal to your audience. For instance, if you’re selling scented candles have tags like #scentedcandles, #candles, and #bathtime.
#5: Instagram Images Are Embedded
Finally, if you want to have a great Instagram account, it’s a good idea to make sure that Instagram images and videos are embedded on your site. Having embedded content on your site is an excellent way to promote your new account and get those all-important clicks. Once you do this, you’ll be well on your way to building a healthy client following.
