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Marketing
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The Importance Of Smart Choices In Marketing
Anyone who owns a business, or helps to run a business, understands just how vital an effective marketing plan can be. Marketing is crucial for businesses, that’s a fact, but what a lot of people struggle with is knowing how to make smart…
5 Conversion Rate Optimisation Misconceptions You Need To Avoid
Conversion Rate Optimisation (CRO) is a popular topic around board meeting tables, just like the buzzwords synergy, core competency, and swim lane, but it often has little meaning to the people that are throwing the acronym about. In…
Schoolboy Errors: Are You Making One of These Common SEO Mistakes?
Good SEO is essential for any business with a website. With most people now turning to the search engines when they want to find a product or service, you want to ensure that they come across your business first.
Marketing with Promotional Items: How Small Giveaways Can Bring Big Business Growth
Promotional items have been used by businesses large and small for years, and there are many good reasons for this.
Don’t Sell Yourself Short: Showing Your Products Off In The Best Light
Do you think you’ve got the next big thing on your hands? Have you created a product you genuinely think could be hugely successful? If you’ve converted an idea into a marketable product, the last thing you want to do is waste all your time…
3 Things Your Internal Marketing Team Need To Excel At
Any business professional understands the importance of good marketing. Your company might provide an amazing service or produce amazing products; but if no one knows about what it is you do, you simply cannot expect to turn a profit.…
How To Organise A Marketing Event To Remember
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Hosting a marketing event takes a lot of work, but when done well can be the greatest way of getting your business brand out there. Whether you’ve got a stall at a business convention or are going all out and holding…
“Domain” Issue – Websites & Social Media’s Place In Marketing
As businesses can relay a whole marketing campaign to customers via social media, does it mean that companies can exclusively sell their business without the need for a website? Many very small businesses with a dedicated customer base may…
Advertising To Success
If nobody knows about your product or service then you are unlikely to make many sales. It doesn’t matter if you are online or a purely physical business. You won’t sell if people don’t know it exists. So how do you make sure people know?…
Make Marketing Simple: A Word Of Advice
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Marketing is a pretty important part of your business. Marketing is very different to sales. While the two go together, they are very different processes. Your marketing is the process that leads to sales. Your sales are…