Marketing with Promotional Items: How Small Giveaways Can Bring Big Business Growth


Promotional items have been used by businesses large and small for years, and there are many good reasons for this.

Giving things away for free might not seem like good business sense for some, but it really can bring huge benefits—when it’s done properly.

Here are some of the main reasons why marketing using promotional items is often so successful for businesses, along with some of the main ways that you can get the most out of it.

Key Benefits of Promotional Giveaways

Promotional giveaways have been popular for such a long time because they have so many benefits for businesses. Here are some of the most important that you can take advantage of in your business.

Brand Awareness

Perhaps the most important benefit of using promotional items is that they are effective ways to increase brand awareness. When you give away useful and high-quality products for free, people will continue to use them for a long time to come in their homes and places of work, and this gets your brand in front of more people.

You might hand out things like bags that can be carried around, and this converts people into walking billboards to spread your brand image in your town or city, or much further afield.

Brand recognition is an important factor in standing out from your competition, and promotional items create repeat exposure with very little effort. This helps to make sure that when people need your products or services, they think of you first, so it is well worth the investment.

Brand Loyalty

Another important factor to consider is brand loyalty. By giving away useful items for free, you can increase your brand loyalty because people love to receive things for free. By giving them useful items, you can create more engagement with them.

Reciprocation is an important persuasive tactic, and giving things away can increase the chances of your targets choosing your products and services over the competition because it makes them feel appreciated.

Help to Get Noticed

Giving away free items can generate more attention for your business, especially at an event like a trade show. It can be an ice-breaker and a conversation starter, and you are more likely to tempt people over to your booth if you are giving away freebies.

Low Cost

Another benefit is that giving away freebies is a relatively low-cost marketing technique. Sure, you have to invest money in the promotional items and then give them away for nothing. But when you consider the cost against the cost of other marketing techniques, it can be well worth it.

Free items help you to reach a large number of people and boost your brand image all without spending a huge amount of money. When you choose promotional items from specialist companies like, you can often find good deals that can help you to enjoy all the benefits without paying a lot of money.

Add Variety

It’s also a useful way to mix up your marketing. If you are carrying out other marketing techniques like content marketing and advertising, adding promotional giveaways can be a great way to mix things up and create a stronger marketing platform.

How to Use Promotional Items Successfully

As you can see, there are many potential benefits to be had from using promotional items as part of your marketing strategy. But how should you go about using them to enjoy the most success?

Choose the Right Items

When you choose your free promotional items, make sure you look for long lasting items that are useful or quirky, the sort of items people want to keep and use.

Give Away Items at Events

One of the best places to give away freebies is at business events like trade shows and other places where you have to stand out to get noticed and get more attention for your business.

This can help you to get more exposure at the event and attract more people to your stall, and you can continue to benefit long after the event has ended.

Post-Purchase Giveaways

After customers have made a purchase, you might want to give them a free gift, whether they buy in store or on your site. Surprise them and your customers will feel good, which can increase the chances they will return.

Special Occasions

Give free gifts to your customers on special occasions like birthdays. If you have collected details about your customers already, surprise them or give them an anniversary gift a year after they became a customer. This is a great way to build strong relationships.

Benefit from Promotional Items

These are some of the main reasons why promotional items can be such a good idea for marketing your business. Use the tips here to come up with a successful strategy for marketing using promotional items, and take full advantage of all the benefits they can bring to your business.

Hi There, I’m Chris Trembath, the marketing guru for Dynamic Gift in Australia. With a decade of experience in the promotional industry, I am well versed in all things marketing and have seen every kind of promotional scenario from the high end corporate to the downright wacky. I love the branding industry and I am always available to help out with marketing a business, when not at the office I enjoy the gym, running the dog and motorbike riding out on the trails.

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