Do you think you’ve got the next big thing on your hands? Have you created a product you genuinely think could be hugely successful? If you’ve converted an idea into a marketable product, the last thing you want to do is waste all your time and effort by letting it down when it comes to branding, sales and marketing. You’ve done the hard part in turning a sketch into reality. Now, it’s time to make sure you’re showing off your products in the best possible light.
Branding and design
We all know the power of branding and packaging design. It doesn’t matter if you have the tastiest cookies in the world or you’ve created a groundbreaking new flavored beer. If the bottle or the carton doesn’t look the part, nobody is going to even notice it on the shelf, let alone put it in their basket. When you’re coming up with design ideas, go for something that will catch the consumer’s eye, and stand out from the crowd. Remember that competition is often fierce, and you want your product to jump out. Make sure your branding is strong and relevant. The name of the product, its function, and the design should all be intertwined. There should be nothing random that makes customers question what the name is all about or how it’s connected to the brand logo or the images or colors used on the packet.
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If you’re going to a meeting and you’re pitching for business, or you’re hosting an event to launch your product, presentation is everything. It’s not just about the way you dress or how you deliver your speech about the product. It’s also about the way you showcase that product. If you have a new range of cakes or ice cream, for example, don’t just give some samples to the panel or hand guests at a launch some tatty old boxes or a cheap cone with a dollop of ice cream on top. Buy a display unit online from a site like KitchenAll and hire some vintage crockery or order some branded ice cream tubs. The simple things often make all the difference. You want to show off your product in all its glory, and there’s no chance to make a positive first impression, so you need to impress from the outset.
Try before you buy
It’s very hard to make people realize how amazing a product is simply by using words and descriptions. If you can offer buyers or customers the chance to try before they buy, this is likely to go down well. Whether you’re selling foods or drinks, toys, books or useful gadgets, it’s always beneficial to demonstrate how they work or enable people to sample them.
Image via https://pixabay.com/en/sweet-dessert-cakes-eating-1261776/
If you’ve got a product that is ready and waiting to hit the shelves, you want to make sure that you’re showing it off in the best possible light. You need to do it justice, and make people fall in love with it, just like you have. Work hard on the branding and packaging designs, and make sure of market research. Practice pitching, and think about how you’re going to present your product and showcase it so that everyone can see just how fabulous it is.