Logos have long been the most publicly recognizable branding a company can have – many are instantly identifiable from across the globe and good logo can heavily influence consumer behaviors.
Read also: Tips on Designing a Great Logo for Your Business
Many old logos have not adjusted well to fit new mediums such as mobile device, android app, social media and many more. New environment require brand design to be responsive and flexible to fit in modern mobile browsers. Some of the major company that already redesign their logo like Yahoo, Wendy’s, ebay, Tropicana and many more. No matter what, we think more company will redesign their logo towards new change.
In this post, we want to featured Google Rebranding Concept by Josh Stroud. Creating an effective and successful logo design is both an art and a science. The process of logo design is a coming together of the innovative as well as the technical. Let us take a close look Josh idea to rebrand the World renowned search engine company, Google.
According to Josh;
As many of you may know Google, is a well established brand. After watching fellow Behance users give their take on how they would re brand Google, I decided to give it a shot. My purpose was to make it look more modern looking by updating the font and changing the Google and Google Plus Icons. I am of a younger generation of people and the current logo was from my Mom and Dad’s era. By far, this is ultimately my most popular project I have done in my Graphic Design Career.
Not everyone likes change. But everyone likes to be made to feel like his or her opinion counts and to “be-in-the-know”.
IDEA: GOOGLE REBRANDING CONCEPT BY JOSH STROUD
