Surprising, Intriguing Origins Of Huge Brand Names Such As IKEA, Google, Pepsi

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Ever wondered how famous brand names such as Google, IKEA, Sony, Spotify or Pepsi came about?

Skye Gould, senior graphic designer at Business Insider, has tracked down the fascinating and unexpected origins behind 17 of the world’s most famous brand identities.

See the roots of several companies below and discover more backgrounds here.

[via Business Insider, images by Skye Gould for Business Insider]

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