Marketing Strategy

There are a lot of ways to market your products and services. The best, though, is to develop a marketing persona. Marketing personas help you hone your vision and message so that it will reach the audience for which it is intended. They…

Promoting your business is the way you make money and attain a strong client base. But, the only way you can market your business effectively is by understanding how. And this means understanding the process of marketing, as well as knowing…

image The right marketing campaign will lift your company to new heights – that is how important it is to get it perfect. But, not every strategy is going to go for the gold because some will fail. It is an occupational hazard of running…

Credit: Google Images As an ambitious business owner, you’re always on the hunt for ways to improve your company. Whether it’s establishing a stronger image or increasing workflow, every step in the right direction is a positive move.…

https://flic.kr/p/83FUbq If you are launching a product or service in the near future, have a think about putting together a swag bag to give away. They are an excellent way to attract some interest in your company and work well at trade…

It has been said that your chances of succeeding in business ultimately depend as much knowing who not to sell to as much as getting a quick and early bead on your potential audience. In recent years, this theory has been bolstered by the…

Driving customers to the company is one of the biggest challenges that faces any business owner. After all, without them, you aren’t generating sales. No sales equal no profit. And no profit will result in a failed business.

Introduction: in the recent years, most startup companies have chosen to go mobile and the build app-only framework. While some organizations have had the achievement victoriously, mobile-first organizations such as Hotel tonight have…

If you're looking for a way to start a business but don't feel like you know how to make or do anything exciting and new, your best opportunity might be in support of the people who do have those cutting-edge products.