What To Include In Your Marketing Swag Bag


What To Include In Your Marketing Swag Bag


If you are launching a product or service in the near future, have a think about putting together a swag bag to give away. They are an excellent way to attract some interest in your company and work well at trade shows, events, and even handing out on the streets. But the big question is, what should you put in your marketing giveaway to maximize your results? Read on to find out more.

The basics

First of all, what do we mean by ‘swag bag’? It’s a term used to describe the stuff you give away for free to promote interest in your company. It’s advertising at its most basic, and a great opportunity to get your name out there. There are all kinds of things you can put in your swag bag, from T-shirts to branded pens. In general terms, the more useful the equipment you give away, the more chance you have of getting them seen. And, getting eyes on your brand name and worming your way into the minds of your customers is what you need to achieve. Today, we’re going to go through some of the best options.

Season’s greetings

Seasonal products are a great place to start regarding swag bag quality. And, as we are fast approaching Christmas, let’s use that as an example. Christmas hats, or anything related to the holiday season, are always going to find a home with people during the festive period. Bad weather outside? Then why not hand out a branded umbrella – check out iBrolly to see if you can get any ideas. You can almost guarantee that anyone who hasn’t come prepared for rain is going to use one all the way home. There are some similar ideas for the summer, too. Flip flops, cheap sunglasses, and even frisbees will all get some use by some people – and they are more likely to make it home with them.

Cheap technology

While the cloud has exploded into being in recent years, there is still plenty of merit in giving out flash drives. They are cheap to buy, and you can preload them with valuable data – either info about your product or a direct link to your website. You can even include a discount code or special gift in there to encourage people to visit your site. Place an order from Bulkmemorycards.com or your favorite computer store. Also, spend some time working out the most efficient ways of using them.


T-shirts are a great way to get your name out there – but you have to be careful. While it’s always a great idea to make your logo and branding prominent, you don’t want to put people off wearing it. There has to be a stylish element to your design, and the better quality material you use, the longer it will last. Find a reputable printer, too – you can’t afford to place a large order with a firm that produces poor quality work.

OK, so that’s all from us for the moment. Do you have any more suggestions?

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