Marketing Strategy

When you’re an entrepreneur, you need to look for ways to look after your company. This is a list of some of the things you can do to achieve this.

Small businesses especially think they need to do everything on their own to save money. Obviously, cutting costs is a massive part of any business, but the smaller companies can soon get overwhelmed with all the costs. It puts a lot of…

In the old days, it was all about simple direct response marketing. Today, experimental design is allowing marketers to get trickier with their marketing initiatives - pinpointing what works and what doesn’t for their target audience. These…

We are constantly hearing about the benefits of digital marketing, and digital is certainly playing a huge role for many businesses these days. The ability to measure results, greater engagement with targets, and affordability are some of…

As a public relations expert, you've undoubtedly mastered the art of managing the careful distribution of information for your clients. Imagine, then, what you would say if a reporter interviewing you were to hint that you're a little…

Ever wondered what your customers are thinking about your company? If you did, you’d have a real special talent! You don’t always know exactly what people think of you, but we do know some things for certain. Every customer loves it when a…

Most people who run churches don't know the first thing about business and marketing. You may think that a religious organization has nothing to do with business, but it does. If you want people to come to your church, you need to make sure…

A lot of advice nowadays is about running an online store, but that doesn't mean people have stopped selling things in person. But if you run a brick-and-mortar store, you are in competition with online businesses, as well as your…

Six and a half years out from the crash, American engineering is once again becoming an industry with muscle and is widely considered by finance experts to be one of the best areas in which to invest in 2015. What has brought about this…

Every business owner should understand their approach when dealing with others can have a huge impact on success. Failing to deal with clients, customers and complaints in the right way could result in numerous negative effects on your…