Diversify and Conquer: Clever Techniques to Expand Your Products


Growing your business takes a long time, and it’s something you might never stop doing. There are several ways you can choose to do it. But one of the most popular is diversifying your products or services. At first, this might seem like a complicated and scary task. You might feel you know a lot about your current offerings. However, you’re unsure about expanding and adding to your products. Fortunately, there are a number of ways you can add to your products or services. It’s a sensible thing to do because it helps to protect you in hard times. Here’s what you can do.

Source or Create New Products

The first option is simply to come up with some new products you can sell. It might be a new product you can source from your suppliers. It could be something you invent and manufacture, or even just a new product or service package. For example, perhaps you currently offer web design and content writing services. Combining these into one product package could be beneficial for you. You might think about products and services that are very similar to what you currently offer. However, you might add things that are complementary but don’t exactly follow the same lines.

Diversify and Conquer: Clever Techniques to Expand Your Products

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Use White Labeling

Sometimes you might want to add a new service, but you don’t have the time or skills to offer it yourself. When this happens, it’s a good idea to use white labeling to expand your services. You can use an SEO reseller service or something similar to provide a service to your clients with your branding. It’s an excellent way to reach new customers and to provide a more rounded service to your current ones. Instead of having to use several different companies, they can get all they need from you. And it won’t be too much extra work from you because you’re using an outsourcing service.

Collaborate with Other Businesses

You can also openly collaborate with other businesses to offer each other’s products and services to customers. You can join together to share your similar customer bases and reach more people. This could involve a couple of different things. If you have a store, you might sell another business’s products in your store, and they could sell yours. You could also make it easy for clients to contact both your companies about your services at the same time.

Make Sure You Sell Online and Offline

Small offline businesses that aren’t already taking advantage of the internet need to do so. There are certain products that can be made digital to diversify your options. For example, you might provide training and education courses. If you can turn these into digital products, it’s an excellent way to diversify. You can offer both classroom education at your location and digital material. The material could be available to download or to work on from an online portal.

Diversifying your products or services doesn’t have to be difficult. It could happen quicker than you think.

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