Trust is an essential element of any relationship, including the ones you have with your customers. If you want to be a successful brand, you need to be a trustworthy one. People won’t put their faith in you if they can’t see that you can be trusted. Building a brand that people trust takes time and commitment. But the work you put in is worth it when your customers are happy to listen to you and to recommend you to others. Follow the advice below to get your clients to put their faith in you.
Pic by Terry Johnston
Manage Your Online Reputation
Your reputation online is a primary factor in how much people can trust you. Most people will base their opinion of a brand on what they find online. If you internet presence is non-existent or largely negative, it can damage your brand. Managing your online reputation can take a lot of work, but it’s worth it. If you don’t have the time to do it yourself, you can hire someone to do it for you. You might take on an employee or give the task to an existing member of staff. Another option is to outsource to another company. Reputation Rhino is one of the businesses that offer the services you need. They can keep your brand’s reputation on track and in a positive light.
Pic by Lars Plougmann
Fulfill Your Promises
If you want to be trusted, you have to show people that they can trust you. Part of doing this involves being able to follow through with promises. Just like a relationship with a friend, partner or family member, you have to prove that you’re trustworthy. That means being able to come through when you promise your customers something. If you say that they will receive their goods within three days, they should have them in that time frame. As well as being a matter of reputation, it’s also important to keep you out of trouble. You don’t want any regulatory authorities telling you off for promising things you can’t deliver.
Pic by Neal Fowler
Connect Personally and Emotionally
People don’t want to feel like they’re talking to an artificial intelligence. They wish to know that there’s a person on the other end. They don’t want to receive stock replies to emails or hear a robotic voice on the phone. You need to create a human connection between your brand and your customers. There are lots of ways you can do that, whether it’s through treating your employees well or giving your customers gifts to make them happy.
Pic by Joe the Goat Farmer
Produce Trustworthy Content
Content is one of the key factors in marketing your brand. If you want people to read and share your content, you should make it trustworthy. Including relevant sources, quoting experts and providing useful information can all help. People are more likely to pass on your content to others if they think it’s accurate. You can try to use your content to help save problems to make it more valuable.
Building a trustworthy brand isn’t something you can do overnight. Nevertheless, it’s an essential part of promoting your business.
