In case you haven’t noticed, we’re well into 2017. But what year is your website and online strategy in? All too often, we neglect to keep abreast of the digital changes that can have a real effect on how many people visit our site, how long they stay there, and ultimately whether they’re converted into a customer or not. If you’re aware of the things we outline below, then it could be that your website is stuck somewhere in the past. And you know, this train is always moving forward….
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Reading the Data
You most definitely have the ability to access large amounts of useful data surrounding what works online for you and what doesn’t, only most businesses don’t really make the most of the option. They might take a glance at how many people are visiting their sites and what they’re clicking, but there’s so much more data available now, and you should be making the most of it. When you have the data, make sure you take to actually analyse it. Targeted marketing is only going to get bigger in the coming years, and you’ll be ahead of the curve.
Visual Appeal
It is extraordinary that more websites don’t make the most of having videos. Even if you’re not quite sute how they’ll fit into your site, they can work wonders for your social media channels – after all, people are watching a lot of videos – and let’s you show off your creative side. They’re also hugely cost effective, much more so than just having text on your site, and can lead to an increase in sales. So what are you waiting for? Oh, but please, don’t make them play automatically. That’s just obnoxious.
Knowing the Bigger Game
Your success or failure doesn’t depend on Google, but they are a pretty big factor when it comes down to it – and in any case, it’ll make your life much easier if you’re able to line up with them well. Only, Google isn’t static: they change their algorithms from time to time, and have recently made a pretty shift in how they present their adverts. If you’re not aware of these changes, then you’ll be wasting your time and money, so head over to Clicteq and bring your PPC campaign into 2017. When it comes to SEO, it pays to know what Google is looking for, and also what will be a mark against you in their rankings.
Customer Engagement
There are two things that companies tend to neglect when it comes to their marketing budget: having a regularly updated blog, and email marketing. Both of these have benefits that far outstrip their relatively low costs, yet still they’re not as widely used as possible. Having a blog improves your search engine ranking, brings in more and more visitors to your site, and helps to improve customer engagement. Email marketing, meanwhile, is here to stay. Aside from cementing your relationship with customers, it also allows you to glean even more data, which you can use when it comes to developing your next marketing campaign.
