How can Wix Videos help you build a video content site?


The general trend seen around the internet is that, content creation is moving from text based to video based. Local businesses are starting to understand the importance of this change in trend and are trying to reflect it through their websites. Free website builder tools like that of Wix have made it a lot simpler to create websites with varying mediums of content..

It is a lot simpler to get a static website for yourself, but a dynamic website with video based content can be a real chore. Many people prefer YouTube to display their video content. Ultimately, the platform doesn’t belong to you and rules and restrictions in using YouTube have been increasing over the years. They also take up a good chunk of ad revenue generated through your videos.

If you are happy with YouTube, but need a website that reflects your brand, then Wix Videos can help you with that as well.

Wix fixes this by providing you complete control over you video content with its simple and intuitive Wix Videos app.

Wix Videos:

Wix Video gives you access to a wide array of tools that you would need to showcase your videos to the world. You will be able to create your own video channels easily and use that to build brand visibility and drive more sales.

You can either upload videos natively or add them from YouTube, Vimeo and Facebook. It comes with layouts that are supported on both desktop and mobile screens and can be streamed at the best quality available.

You will be able to make money off your videos by selling subscriptions, without having to pay any commission to Wix. It also comes with detailed analysis to understand your viewers and see what works and what doesn’t.

Features of Wix Videos

Let’s take a deeper look at all the different features offered by Wix Videos that helps you in building a reliable and customisable video based website.

#1 Customizable Layouts: Like the website builder offered by Wix, Wix Videos also comes with customizable layouts. The look and feel of it can be edited and customized to reflect the values of your brand, down to the last detail. These layouts are easy on the eye, while using desktop as well as mobile browsers. You can now carefully create the setting in which you want your videos to be viewed, thus having more control over the end user experience.

#2 Make money with your videos:  Wix Videos can help you make money in two different ways. The first one is ability to let your viewers purchase individual videos. This is best suited for those who are releasing quality, long form content once in a while in different themes.

The other way is to let your visitors and viewers purchase subscriptions to the videos in your site. This is best suited for those who are releasing videos periodically in a similar theme. This is a more stable form of monetizing your videos, compared to other video platforms such as YouTube, where you can never be sure about the amount of money you will end up making every month. This subscription model, helps video content creators have more creative control over their videos in the long term.

#3 Video storage: Wix Videos is available in two pricing structures. While you can use it for free, the paid version gives you added features such as an increased storage capacity, starting from 100GB.

#4 Better user experience: Wix Videos doesn’t show any forced ads that hinder the user experience. Thus people watching your videos can view it the way in which you envisioned it to be viewed without any disturbance in the form of ads. The website and videos are optimised for the best viewing experience, even from mobile devices as well.


I hope this article was useful for you to learn more about the best features of the new Wix video and how you can use it for the growth of your business. There are so many possibilities that are unlocked with the help of this. Make the most out of it. If you have any doubts with regards to this, let us know through the comments and we will be glad to help you out. If you have any suggestions regarding how we can improve the article, let us know them through the comments as well for us to improve.

Do you have any other reservations against getting yourself a Wix subscription? Are you using any other video tool at the moment? If you are an existing Wix user, what is your experience using Wix for your website needs? What do you think of its user interface and workflows?  Let us know through the comments.

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