There’s so much to think about when you’re running a business. But as well as everything being practical, it’s important not to overlook the design aspect too. Even if your company sells services rather than products, ensuring your online presence looks smart and professional is essential in securing customers. Here’s how you can improve the aesthetics of your business.
High-Quality Stock Photos
If you’re the kind of business which sells products, getting your stock photos right is key. Don’t just use basic pictures sent from the manufacturer, your best bet would be to hire a professional photographer. For example, home products could be displayed in a home setting next to other items to give context to the size and textures. Clothing items could be shown on real models and not just mannequins. Great pictures will show the quality of the item you’re selling. You won’t be putting people off simply because the stock photos look cheap or unflattering.
A Beautifully Designed App
Right now, having an app will help your small or medium sized business stand out from the crowd. Many SMB’s have not yet utilized this, so you have the chance to get ahead. In the not too distant future, a phone app will be just as much of a commodity as a website is now. A beautifully made app makes your business look legitimate which helps to build trust with customers. Since people can be dubious of buying from places they’re not familiar with, this is an essential thing to get right. An app helps get your information onto the phones of your customers and potential customers
A Professional Website
It’s not enough to just have a website these days, it has to be a good website. It should be attractive to look at, without putting style over substance but something that looks professional and well put together. A great logo, stunning images and the correct use of colors and fonts will all look appealing on the page and be inviting to the customer. It’s the design initially interests the consumer, which should then be followed up by a good product or service. As with the app, a great website will also show that your business is legitimate and hasn’t just been knocked together by a scammer with a little know-how. A professional web designer is essential, they can help to bring your vision to life in a way that looks incredible on the page. Companies like Cefar offer this service, you could check out some different design agencies and find what will work best for you.
Well Thought Out Social Media
Apps like Instagram are all about visuals. But using beautiful images or graphics on other social networking sites too will help draw the customer in. As they say, a picture tells a thousand words, this is because it tantalizes the most important sense of a person- sight. It’s far more enticing and interesting than a simple link. So if for example, you’re promoting a product on Twitter or Facebook, it’s far better to show a clear and exciting image of it. Instead of just a link asking people to check it out on your site. Social media is something you absolutely have to get right when it comes to your business. It’s a fast and free way to get your brand name out there and connect with your customers.
A Bright and Airy Office Space
An aesthetically pleasing office space makes a good impression to customers and clients who visit you on your premises. But it’s also useful for your staff too. A light and airy office which has been properly thought out, with excellent equipment and a functional layout will improve workers happiness. This is all linked to productivity and job satisfaction. If your employees are happy, they are more likely to do a better job of looking after your customers and your business. Dark, cramped and outdated spaces are likely to hurt morale, and therefore the smooth running of your business.
Image and branding are just two of the many components that a company needs to be a success. The way you present your business is very important in getting the customer’s attention. It’s not enough that a product stands out, it has to stand out because it looks visually appealing.
Have you given much thought to the aesthetics of your business? If not, where will you be making changes?
