Whether your website is in the aid of your business, or it is a personal one, one thing is for sure: you probably want it to be as stand-out and as original as possible. If it is not, then it is much less likely that people will want to visit, and this might result in a poorer performance for your business in the long run. However, achieving originality in your website is not always easy work, and there is a lot to take on board if you really want to get it right. In this post, we are going to look at some of the things that you need to consider if you want your website to be more original.
Written Content
Whatever purpose your site is serving, it is likely that written content will constitute a big part of it on the whole. This can come in many forms; most commonly, it is a blog, but it could also be a collection of longer writings or really anything else which might suit your purposes. One thing you need to be sure of though is that your written content is as original as possible. A good exercise to carry out in this respect is to take a look at other, similar websites to ensure that you have a good understanding of the kind of content that they produce. Then you can try to find a way to make yours stand out, by writing content which is entirely unique to you, while still taking on the same kind of slant.
Choice Of Images
It is unlikely that your website will not have images. It’s possible, but such sites are generally not the kind that we are thinking of here. If you want a site which draws people in, then you will need some strong and well-chosen images in order to do that. Fortunately, getting your hands on stock photos is now easier than ever – but what should you look out for when you are trying to retain a sense of originality? Above all, you probably want to go for images that are fairly unknown; in other words, not ones that you have seen everywhere. Alternatively, if you can find an image with a free license, you can alter it to give it your own unique flair. This could be a great way of keeping your site original, and drawing in more visitors.
Navigation Tree
Something that people often entirely overlook is the navigation tree, but this is actually a great opportunity to express your originality while improving the experience for your customers and visitors. If you take a look at your tree, you might notice that it follows all the traditional ones. This is fine, but it’s not very creative. Consider playing around with it and see if you can find an alternative layout which adds some originality to your website. It could make all the difference.
If you follow these three basic aspects of a website, you should find that yours soon oozes originality and creativity. That will be good news for you – and for all of your visitors.
