Did you know that the first thing most people notice about your brand is your logo? Sure, they might have heard that you sell a particular product or service. They may even know the name of your brand from another source. But, if your logo doesn’t have a high impact, it’s unlikely to be memorable in the minds of your customers.
Here are five shocking reasons that stand in the way of your business growing at a faster rate:
1. You’re hung up on old ideas
When you first set up your brand, you will have no doubt had a hand in the design of your logo. Keeping elements from your old logo isn’t always a good thing!
2. You haven’t used different colors
It doesn’t really matter where a logo gets used. What does matter is the color options translate well to the mediums where they get used. For example, is your logo still visible if it’s in black and white?
3. You aren’t striving for perfection
Okay, so it’s not really possible to create anything 100% perfect. But, you shouldn’t just go with the first idea for a logo in your mind. It’s best to play with a few different options until you find one that’s the best fit for your brand.
4. You aren’t using the right design elements
A logo can consist of text, graphics, or a mixture of the two. What you choose is up to you, of course. But, you should try a variety of design elements. And get people to give you feedback on the ones that have the highest impact on them.
5. You aren’t sure what your logo is supposed to say
Logos are branding items that can tell a brief story to people. What is your logo supposed to say? If you’re not sure, it’s time to create a plan of action and start again!