Thinking About a Career in Public Relations – Why It Makes Sense Right Now


Have you been thinking about a career in public relations but you aren’t sure it’s for you? What if you found out that it is on the rise and that there has never been a better time to be entering into this career? According to recent stats from the Bureau of Labor Statistics, the industry is set to grow by an impressive 23% by the year 2020. What this means is that there are plenty of reasons to look into this career path.

Start Off with a Solid Foundation

To break into the field and be part of the 23% growth, you need to start with a solid foundation through a proper education. An online masters in public relations through a school such as George Washington University is the perfect way to arm yourself with the skills, knowledge, and training necessary to succeed. Your public relations masters will open doors to entry-level positions in the industry, and you can then advance from that point.

Enjoy a Solid Salary

For many people looking to choose that perfect career, the potential salary will play a large role. According to the Bureau of Labor Statistics, in the year 2016, the median pay for a public relations specialist was $58,020 annually or $27.89 per hour. Between the years 2014-2024, the industry is set to grow by 14,900 jobs. Entry level positions require at least a bachelor’s degree, but no work or related experience is necessary.

Why This Industry is Enjoying Growth

So, what is contributing to this growth in the industry? Well, businesses are always looking to build their image, sustain a strong image, and even re-vamp or re-brand. This requires marketing and advertising, which is where a public relations specialist can come in handy. The need for public relations specialists exists in businesses of all sizes and there are all kinds of public relations firms constantly on the lookout for new talent.

What are the Emerging Trends?

There are also a number of emerging trends within the industry that people are now taking notice of. One of those trends has to do with training. The more technical a PR specialist is, the more they can expect to make where a salary is concerned.

There are also a number of states that are starting to make a mark for having the most PR professionals. These states include Florida, California, New York, Washington D.C., Virginia, Pennsylvania, and others. What this means is that if you’re looking for a place to set up shop and look for a job, these states could prove to be quite lucrative. As far as the top-paying state, Washington D.C. takes that honor.

A Great Time to Be in the Industry

Thanks to a positive job outlook and strong salary potential, it truly is a great time to be entering into the public relations industry. Because the industry isn’t showing signs of slowing anytime soon, there is still plenty of time to break into it.

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