It’s never been more important for businesses to have not just an online presence, but a solid online presence.
This is accomplished in several ways, and one of the biggest is having an appealing, well designed and formatted website.
If you don’t, you can see drastic slumps in your web traffic, which can negatively impact the effectiveness of your online presence.
Because less traffic means less visitors, and less visitors means less revenue. And ultimately, that’s the goal here. To engage with consumers in the digital space so that they’re inclined to spend some money on your company.
So if you’ve noticed a drop in traffic recently… why? What’s causing it? It could be a number of separate factors, or a combination of several. This post will explore a couple of options for you!
Reason One: Your titles aren’t inviting
If your business’s website has a blog or content page, you have to make sure the titling of that content is on point.
A poor title will not attract users, it will put them off, leading to the effects we described above.
Some basic rules to adhere to when creating titles are; people like numbered lists – ‘5 Things’ or ‘10 Benefits’ for example. You have to make sure it’s descriptive too. ‘How To Start A Businesses’ is much worse than ‘How To Easily Start A Successful Business.’
Reason Two: Your SEO game is weak, or nonexistent
Search engine optimization isn’t easy, so you’d be forgiven if your business was lacking in this area. But on the other hand, there are a ton of solutions – an external SEO Company or online tutorials, to name a few. This means you have no excuses!
A lack of strong SEO practices means that your site will not be found in the vast abyss of the world wide web. There’s so much competition out there that you have to ensure you’re doing everything you can to stay on top of it.
Reason Three: You aren’t link building
If there aren’t links to your site on other sites, how can people find you easily? You can start off here by adding your site links to your social media pages. Next, look into guest posting in order to engage other audiences and tempt them into clicking on your name.
Reason Four: You aren’t sharing your own content
You might think that SEO is enough to bring people to you, but you must go to them! Try submitting your content to aggregators and communities like Reddit and NeoGaf. Social media shares can’t hurt either, and neither can adding content links to your email signature.
You could even start with your family and friends. I’m sure they’d be happy to read and spread the word about your content. Everybody has to start somewhere, and this small step could lead to even bigger things further down the line.
There are dozens more reasons why your site may lack traffic, but these are the main culprits. Most aren’t even difficult to overcome, so look to make these a priority over the coming days. Best of luck!