When you first set up a business, there are a lot of costs that you have to contend with. From renting office spaces to employee costs and more, the idea of having to spend more than you need to can be a real source of anxiety. Luckily there are certain areas where you can get away with saving money. Marketing is one of the best areas of any business to create effective techniques and strategies without breaking the bank. Not every company needs a five figure marketing budget, far from it! Here are some marketing techniques that won’t eat into your budget. (And some that won’t cost you a penny!)
You don’t need an in-house graphic designer or large-scale printer to create professional looking flyers for your business. In fact, flyers could end up being one of the cheapest methods to market your business. Using something like https://spark.adobe.com/make/flyer-maker will allow you to create fantastic looking flyers for free. Not only that but most of the time printing services aren’t going to put you in the red either. You can usually get bulk deals from a lot of printing companies which is great for making sure you always have enough flyers to hand out. It might not be the most fashionable marketing technique around, but there’s a lot to be said for this traditional method.
One of the best things about the internet age is that it puts innovative marketing right at your fingertips. Social media allows you to engage directly with your customers in a way that no other marketing method ever could. And best of all? It’s free! As long as your business has computers with an internet connection then using social networks as a marketing tool won’t cost you a thing. Facebook and Twitter are still the big daddies of the social media sphere, but there are plenty of other sites out there as well. Just make sure to choose the right sites for your business.
Get connected with advocates
What this means is that it’s a great idea to connect with the people who are already talking about your area of business. Try to connect with writers and bloggers in those areas. If your business is doing something worthwhile, then they will likely be thrilled to talk to you. By sharing their passion for your business with their following, they will help you to reach a whole new host of potential customers. The best part is that their customers come to them for their opinions and thoughts. That means you’ll be marketing to an already captive audience!
Word of mouth
With all the new marketing developments that have to appear over the last several decades, this is the one that still reigns supreme. Word of mouth is not only the cheapest method of getting your business known. But it’s been proven time and time again to be incredibly effective. People trust their friends and family, so when they talk about your business, that immediately offers you an advantage. Most of the work of traditional advertising has been done for you, and it cost you no time, effort or money whatsoever.