What is an attraction? A textbook definition would be an action or power that evokes interest into something. It could be a quality about it, or it could be something that it did, but attraction generally stems from your interest in something.
Getting interested in a business usually involves clever marketing and special designs that draw the attention of the customer, but it’s not always the easiest thing to think about. For starters, let’s assume that you have a great business idea, how do you attract customers? Do you start up some amazing promotional campaign to advertise your products and services, or do you figure out how to meet their needs first? There’s a lot to think about, but here are four points that’ll give you a headstart on your new startup idea.
- Provide for the audience
No one is going to be interested in your business if you aren’t providing something for the customers you want to attract. Providing doesn’t just mean the product either, but the delivery is also very important. Let’s start with an example. If there is a need for selfie sticks in your area and you decide to sell them, simply having them on your store isn’t enough.
You need to tell your customers why that selfie stick is something they should buy, and you can do this by setting up banners and example uses. For example, taking one out of its box and extending it with a fake phone on the end and using that as a way to draw people in is a great idea. You show what the product is, you give them an example use, and you put it out there so people can see it.
- Attractive designs
People will remember your business for a lot more than just your product. Can you recall some ancient theme songs that used to play on television? Or how about some catchy slogans? How you present your advertisements will also make a huge impact on how memorable and attractive your business is. A great way to add attractive and useful designs to your business is to create some customised products, such as membership cards, tags and plastic collectables like the ones on Lanyardsfactory.com.au.
- Prove a niche is worth investing in
If you sell a niche product, then chances are nobody cares about it besides a select few that know what the product is. If you want to grow your business, you need to kick up some interest in that product. You need to show people what that product is, how it can help them and why they should be interested in it. You can accomplish this via social media with pictures, examples and explanations, or you could make videos to show via social media or to share on sites like YouTube and Reddit.
- Interact with people
Consumers love a business that cares about them. Show that you care about your customers by engaging in conversations over social media, getting involved with their interests and feedback, and showcasing your products at exhibitions, trade shows and conventions. The more you get yourself out there, the savvier you’ll look and the more likely people will be attracted to your business and its products.
