seo factors

Search engine optimization is a complicated animal. There are lots of different things you must know about SEO before you can improve your site's ranking. And, of course, some of the things you knew may soon become outdated practices.

Search engine optimization became a mainstream concept in the mid-90s as soon as the first web search engines showed up. Today, 25 years later, though, many website owners are still hopelessly misinformed about how it works.