Ever wondered what your customers are thinking about your company? If you did, you’d have a real special talent! You don’t always know exactly what people think of you, but we do know some things for certain. Every customer loves it when a company goes above and beyond their call of duty. Today we’re going to show you how to keep customers happy. We’ll let you in on the secret of great sales and loyalty. Without further ado, here are the things that your customers love most.
A thank you – It’s so simple, yet so powerful and effective. Customers love to know that they are valued for their custom. After all, they are a human being. Every purchase or interaction is a very personal one. They are buying your product to in order to enrich their life in some way. Isn’t that a powerful, amazing thing to do? In return, they are feeding your business and promoting your services. At the very least, they deserve a simple thank you. There are so many creative ways to do this too. If you run an online store, it’s an essential tip. Make sure your customers feel valued.
Honesty and a personal side – The trouble with giant corporations is that they feel like a machine. Customers love to know that they are dealing with a real, human company. The best way to do this is tell your story. Show a personal side and be honest about yourself and your business. Show passion and the reasons why your business is important. Customers will respond to that. Most importantly of all, be honest about your product. Never oversell or it will only lead to disappointment.
Bundles – Customers hate keeping track of every small thing in their lives. The easier you can make it for them, the better. Start by bundling products together that they might like. Save them the trouble of going elsewhere. It will also bump your sales up. One particularly great trick is convergent charging. If you offer a number of services, such as broadband, phone line and data, put it all under one pricing. It’s up to you to keep track of the individual pricing, but make it simple for customers.
Good customer service – This one should go without saying. Customers love a great personal service. If there’s a problem, they want it resolved quickly and efficiently. While doing so, they love to be treated with respect. Always apologise for problems and go above and beyond what it required to repair the damage. If they have come to you for help, they clearly care about your product or service. Make sure you are always available, quick to respond and always fix their problem.
Credibility – Customers really love to know that others approve of your product. It’s simple human psychology. A simple trick is to use testimonials for big clients or customers. Show off your social media numbers and strengthen your brand identity.
The most important thing when it comes to customers is over-delivering. Give them more than they expect in every way. Make things as simple and easy as possible and they’ll stay loyal. A good customer will tell the world about you, put them at the heart of everything you do!
Featured image credit: ShutterStock
