You’ve spent years working on a brand new product, and now it’s finally time to bring it to the market. When you’ve invested time and money in a new venture, you want it to be successful. So, how can you make sure that you get the reception you want? Here are some top tips to help you launch your product and get those orders coming in.
Organize a product launch
A product launch is an excellent opportunity to show off the fruits of your labor, and get people talking about your new invention. Your event may take place on a single day. But it will require meticulous planning, so leave sufficient time to get sorted. You may be eager to get the product out there as quickly as possible. But a product launch can make or break you. If it’s done well, you could achieve overnight success. If it’s a shambles, your guests, many of whom could have been potential clients, will be left disappointed. If you’re keen to put on a show, seek expert help. Work with a venue that offers event planning services, or get an events company involved. Work out a budget, and do some brainstorming. Think about who you want to invite, and send out invitations. Make sure you include companies and individuals who may be interested in buying or selling your product. You could add investors, suppliers, distributors, and industry experts to your guest list. It’s also advisable to get the media involved. You want people to see the launch. But you also want to create a buzz around your product.
Make sure you prepare thoroughly. Many people choose to give a short presentation that offers information about the product. Make sure your speech is well-rehearsed, and interact with the crowd. Test your product several times before the event. Your guests will want to see it in action, and you don’t want any technical hitches.
Provide each guest with a pack to take away. You can include a leaflet about your company and the product and some branded gifts, such as promotional flash drives, for example. If people can’t make the event, send out a pack in the post.
Image from https://www.flickr.com/photos/evarinaldiphotography/8488921190
Contacting buyers
When you have a finished article, approach retailers, and arrange to see buyers. You may only get a short slot, so make sure your pitch is concise, informative, and snappy. Show your passion, and always make sure you have numbers and figures to hand. You want to strike a deal there and then, so be prepared to negotiate.
Exhibiting at trade shows
Trade shows are an opportunity to forge relationships with other businesses and promote your brand. Choose shows that are relevant to your company. Set a budget, and get to work making your stall visually appealing. Do your homework and work out who you want to target. Make sure your team is well-briefed on how to talk to people and show the product off in its best light.
Image source: https://www.flickr.com/photos/charles_hudson/5203221114
If you’ve got a new product, you probably can’t wait to shout the news from the rooftops and start taking orders. It’s important to have plans in place to introduce your product in the most effective ways. Take time to plan and implement a strategy, and hopefully, your business will be the talk of the town in no time.
