As a small business owner, you will constantly be looking for ways to grow your company. One thing you may have noticed is that there are thousands of ways to do that. But, are they all relevant to your industry? And which ones offer the best return on your investments?
Those are two questions that some small business owners cannot answer. With so much choice, advice and opinion around, it can be hard to make an informed decision. That’s why I decided to write today’s blog post on supercharging your growth.
I will list only the tried and tested methods that work well with any industry. So, it doesn’t matter if you run a digital agency, or you drill for oil offshore. You can use the following methods to grow and increase your brand’s market share:
Invest in your people
You will no doubt have a small but loyal team of people helping you to grow your business. The trouble is, they might not all have the right skills to achieve that goal. Before you do anything, you should make sure that each team member has the right skills and knowledge.
That way, they can be more efficient and productive. Plus, it also means they will waste less time on strategies that won’t work well for your business. The good news is there are plenty of training providers out there that can help your staff out.
Find out what skills your people are lacking. Your staff will also be more inclined to do a better job for you as you’re investing in their future too.
Use lobbyists to help you raise important issues to the government
There might be some legislation or rules that are hampering the growth of your company. But, what can you do about them? The best option is to use a lobbyist firm. They can help you devise a plan of action and petition the government.
The result? You could end up with changes to legislation that better suits your industry. Examples might include licensing rules, state subsidies and more. There’s no point trying to approach state or federal officials yourself. You need to make a compelling case with the right people. And it’s only lobbyists that can help you do that, thanks to their skills and contacts.
Reach out to your target audience in creative ways
Traditional advertising and marketing methods will only get you so far. How can you make your brand stand out from the crowd? One tried and tested method is to be more creative with your marketing.
That might involve a small gesture such as dressing up as a cartoon character and talking to people. Or it could involve putting up a huge LED light display at an event venue. There are limitless possibilities open to you when it comes to being creative. Just make sure, of course, that everything you do is memorable for the right reasons!
Keep your costs down to the bare minimum
Last, but not least, don’t waste money your business can’t afford to spend! Running a lean operation is important. Otherwise, you could end up spending more money than you make!