How to Plan a Successful Business Event


Memorable business events don’t just happen.  Instead, they take a lot of planning and preparation to get just right.  Whether it’s a customer appreciation day, a seminar, or a conference, your event’s success is determined by the details.  From the location, to the food, to the entertainment – every little aspect of the event is important.  Keep reading for a few tips that should help make your business event a success.

Consider Your Purpose

Before you can even begin planning a successful event, you need to know why you are doing it in the first place.  Every decision that you make after deciding on a purpose should be made with your goal in mind.  Are you trying to improve customer loyalty, network with other business owners, or create awareness of a new product?  Whatever your reason, make sure that everyone involved in the planning of the event understands your purpose, so they can actively help make it happen.

Successful Business Event

Choose a Date and a Location

The next thing you need to do is settle on a date and a location for your event.  Try to avoid the festive season, as most people are fully booked around these dates.  Also look into the dates of other popular conferences and business events, and make sure your conference doesn’t clash with these.  Sites like Venue Search London can help give you some ideas on where to hold your event.  Try to pick a location that is central for everyone who is attending, yet somewhere that offers everything you require.

Know Your Limitations

If you are hosting a big event, it’s best to start the planning months ahead of time in order to get everything done.  Don’t be afraid to ask for help though.  It’s important to be aware of what you realistically can and cannot do.  If you have a large budget, you may be able to hire people to help you out, however if your budget is small, you may need longer to plan for the event as you will have a lot of DIY work to do.

Develop a Finance Plan

It’s really easy to overspend when planning a business event, but this is something you need to avoid doing unless you’re sure your event will earn enough to cover the excess spend.  Instead, develop a finance plan.  Work out how much you want to spend on things like a venue, caterers, entertainment etc. and how much you can afford to spend.  Factor in the ticket sales, and any sponsorship that you may be able to get for your event, before coming up with your plan.

Market Effectively

Finally, you need to spend time on marketing your event effectively.  You can do this both on and offline, but think about which methods are most likely to appeal to your target audience.  The more organised your marketing is, the more professional your event will be, so don’t leave this until the last minute.  Define good reasons for people to attend your event, use social media, buy advertisements, ask people to promote you, and speak to the offline media.  And don’t be afraid to ask a marketing team for help if you need it.

If you keep the above in mind, you should end up with a successful business event.

Featured image credit: ShutterStock

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