The many channels that businesses can use to generate profits are incredibly varied. For a company operating in the modern era, it’s never been easier to discover new financial opportunities every single day.
Photo SourceAnd most of these opportunities come through the world wide web. Everyone uses it, but not everyone uses it to turn a profit – but your company should.
But how? It’s not as easy as setting up a website and leaving it at that. With a little hard work, it’s possible to get the cash rolling in by the hundreds. If that sounds too good to be true, have a read on to discover the truth…
Google Adsense
Google Adsense is a way for you to make money through the power of advertising.
After you’ve gone to the signup page, you’ll have to paste a small amount of code into your own website. The adverts will be displayed, and you’ll be paid for impressions and clicks, in most cases.
If your business has a busy website, this is a great way to make even more money on something valuable. Adverts are generally non-intrusive and won’t detract from the overall experience of your site.
Some downsides to Adsense are that you can’t choose the ad content. This could mean that the adverts on your site are entirely unrelated to your business. However, this is a small price to pay if the traffic keeps rolling in anyway.
Ads aren’t just restricted to your site either. Using other advertising tools, you can use your Facebook page to make money too. Third-parties will place their banners on your page, and again, you’ll be paid for clicks and views.
Build a web app
People like to use the web to accomplish a variety of different tasks. By giving them the means to do those tasks, you can make quite a lot of money with little investment.
Web apps are applications that are accessed via a web browser – whether it’s Chrome or Firefox. Your business can create one by working with a web development provider, and you can then go on to monetize it.
Photo SourceFirstly, try and keep the app related to your company. This helps to unify your overall brand image. An unrelated app with your brand name will just end up being confusing.
Next, make sure the web app is free to access, but include paid content within it. This gets you a bigger audience through the door and makes it more likely that people will spend money. You can add paid content like an ‘ad free’ mode, or with premium upgrades.
Leverage your brand
This will depend entirely on the size of your audience, but if you have a sizeable one then it’s worth considering.
Your brand is a valuable tool. People want to be associated with it, and they want to support it in every way possible. So why not give consumers the means to do so?
This use of your brand could be something as simple as selling branded t-shirts to something as complex as producing a branded video game. You can then sell these products using a third-party store or by building you own.
The benefits to this are that you can charge whatever price you want. You’re producing the goods and you know how much you need, and people generally pay more for branded goods. You could produce mugs, coasters, postcards, backpacks and even mousemats. Don’t be afraid to experiment!
Produce an ebook
Just how profitable can an eBook be? Well, incredibly profitable, to answer the question.
Photo SourceNot just any eBook though; it has to be an eBook relating to your business somehow. Say, for example, you run a gardening business – you could produce a gardening tips eBook.
They’re simple to write, too. You don’t need any special software or fancy tools. You can write the entire thing in Microsoft Word, or any equivalent programs. Once the book is complete, you don’t need a publisher, either. You can self-publish!
Amazon’s Kindle Store and even the Apple iBooks store both allow users to publish their books and sell them. This means that, if you create a great product and market it well, you can start making money off a product that’s cheap to produce.
In conclusion
It’s not going to be easy, but completing any of these tasks can see you turn a nice profit, in time. It’s important that the modern business keeps its options open, and doesn’t remain stagnant.
Companies are ever-evolving and changing,and the ways in which they complete work are always shifting. By using the web in a variety of different ways, you can ensure that your business is financially stable, and future proof.
