If your business is heading to an exhibition, you need to make a plan. Your plan should help you to make an impression on everybody who meets you. This will make sure they remember you, and consider you if they need any of your products or services in future. What do you need to do to make that happen? Read on to find out…
Give Out Free Stuff
Giving out free stuff is a great way to make sure people remember you. Make sure the stuff you give away is relevant to your company, or at least makes people happy. You could give out cakes or another form of tasty food. You could give out mugs/pens, or something else people frequently use. You could even give out free samples of your product. Whatever you think will go down the best and make the best impression on your audience. This isn’t a good time to be tight with your marketing budget!
Set Up a Competition
To get people coming over to your stand and interacting with you, make sure you set up a competition. Give them a reason to come over to you! It could be any kind of competition you like, but make it relevant to the industry if possible. If you can’t, at least make it loads of fun so that everybody wants to join in! Make sure the prize is decent too.
Create Attractive Marketing Materials
Attractive marketing materials are going to draw people to you and make you look far more professional. Make sure you have them made in advance so that you can use them on the day. Brochures, business cards, and exhibit stands are all very important. The Mosquito from Ultimatebanners.co is a really good example of a quality marketing tool. All you need to do is put your own design on it. Simple!
Give a Speech
If you feel you have a lot of knowledge to share and something to share, give a speech. It can be worth it if you feel you could inspire people in some way. They’ll definitely check out your social pages and website if they’re impressed afterwards!
Give Helpful Advice and Information
When you’re chatting with people at the exhibition, make sure you give helpful advice and information. They’ll appreciate the heads up and remember you for all of the right reasons. They might even come to you to enquire about using your products/services afterwards. Even if they don’t do this right away, there’s a chance they will do it in the future.
If you want to make a big impression at your next exhibition, you need to use these tips. First impressions count, so make sure you show everybody what you can do for them in the most helpful, hassle free way possible. Before you know it, you could have a ton more clients on board. Do you have some exhibition tips that have worked well for you? Make sure you let us know below. See you again!