In this day and age, every successful business needs to have a website. And, for it to have any effect, you need to have a lot of web traffic. So, I’ve got some expert advice that will help you see more people visiting your website.
Sitemaps
Sitemaps are a great way for your website to improve its search engine performance. A sitemap is a record of all the pages on your website. By having one, you can use it to alert search engines of the location of all your website pages. It sounds complicated, but it works super well. When a search engine knows where your pages are, it’s easier for it to index it and bump those pages up your search rankings. Google are very big on sitemaps as it helps them find pages that they wouldn’t know about.
(Pic via Flickr: https://flic.kr/p/wuatb1)
Social Media Advertising
The most viewed websites every day are social media sites like Facebook. Billions of people will visit them and spend a lot of time on them too. As such, it’s the perfect place for you to conduct an advertising campaign. Pay to have adverts on social media websites, and you’ll see loads of new visitors. The best thing is, you have to do very little work. The placement of your adverts is down to the website you have them on. Typically, sites like Twitter and Facebook will put adverts in places where they’re most likely to be seen. Thus, it maximizes their effect and your web traffic steadily increases.
Blogger Outreach
Everyone knows that blogs are a great digital marketing tool in today’s day and age. The simple fact is, millions of people are reading blogs every day. They’re some of the most visited sites on the web. Blogger outreach is when you form relationships with bloggers and use them to promote a product or service. Digital marketing companies like GAE Agency have been using this technique for years. You find a selection of influential blogs, and use them to your advantage. You can either request that they write blogs promoting your company, and directing their viewers to your site. Or, you can make guest content for their site, and include links back to your website. Either way, you’re getting some important links back to your website, and this can increase the number of people that visit it.
(Image from pixabay: https://goo.gl/Dc3NyS)
Start Using LinkedIn
Many people think that LinkedIn is just another social media website. However, it’s fast become the largest professional platform on the internet. Furthermore, it’s a great place to create and post content. A lot of people go on LinkedIn to read articles, and see infographics. My advice is to start using LinkedIn, post content and attract people to your website. You’ll be surprised at how effective this strategy will be.
There’s a lot of web traffic advice out there, so, I tried to include a few different things in this piece. Hopefully, they’ll be new to you, and will help gain the visitors your website needs. High web traffic can benefit your business, and help you move forward.
