Marketing

Driving customers to the company is one of the biggest challenges that faces any business owner. After all, without them, you aren’t generating sales. No sales equal no profit. And no profit will result in a failed business.

Introduction: in the recent years, most startup companies have chosen to go mobile and the build app-only framework. While some organizations have had the achievement victoriously, mobile-first organizations such as Hotel tonight have…

In this contemporary era, more and more business owners are becoming aware of the power of eCommerce. In recognizing that they can sell their goods and services online, these corporate leaders are oftentimes interested in finding out how…

Advertising online is one of the best ways for small businesses to reach new customers. It’s a targeted and effective way to get your product in front of the right eyes. Most online advertising works in a similar way. They typically follow…

Do you run a business? If so, you will need to receive payment for the products and services you sell. If you don't get paid, your company goes bust; it's as simple as that!

If you’re running a customer driven business, you understand the importance of having a target audience when it comes to marketing and advertising. Different people want different things, and you want to reach the people who want what…

SEO is constantly changing, as any company that has an SEO strategy in place well knows. Algorithms are being updated constantly, rewriting the rules all the time. Sometimes large changes are made, changing the SEO landscape overnight (just…

In the old days, it was all about simple direct response marketing. Today, experimental design is allowing marketers to get trickier with their marketing initiatives - pinpointing what works and what doesn’t for their target audience. These…

The sun is setting on television-based advertising, but even as commercials wane in popularity and efficacy, another video advertisement is coming into its own: the corporate video.

We are constantly hearing about the benefits of digital marketing, and digital is certainly playing a huge role for many businesses these days. The ability to measure results, greater engagement with targets, and affordability are some of…