Are you a small business owner looking to develop and grow? Are you launching a new product or working on a startup? If so, you’re probably weighing up your options in terms of marketing strategies. If you don’t already use Facebook, here are five incredible benefits of signing up.
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- Scope
Facebook has more than 1 billion registered users across the globe. A large proportion of users log on at least once a day, and many have constant access via their smartphones. The scope to promote a new business is incredible. In the past, sites like Facebook were linked solely to young people. But today, social media attracts a much wider demographic.
With Facebook, there’s also scope to do a lot with your page. You can link to your website and other social media profiles. You can set up online features, such as reserving a table or buying products online. You can also facilitate simple, quick communication. You can use different types of content, such as articles, blogs, pictures, and videos.
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- Market research
Once you’re up and running on Facebook, it can provide a very useful market research tool. You can determine who likes your posts, giving you more information about your target market. You can also identify trends across social media. You can see which posts attract the most attention and which adverts are more successful. These are valuable assets when it comes to planning your next step in the marketing campaign.
- Advertising
Gone are the days of Facebook being all about communicating with friends. It’s now an incredibly influential marketing tool used by successful businesses all over the world. You can use Facebook to create interest in your product by directing people to your page. But you can also employ methods like King Kong Facebook ads to generate leads and sales. You can use Facebook advertising to promote your products and create a targeted marketing strategy. Future ads can be aimed at those who expressed an interest in previous adverts. This means that you can customise your content and marketing to suit your target client.
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- Customer service
More and more businesses are using online portals, such as Facebook, to communicate with clients. You can use features, such as instant messaging, to speak to clients and resolve any issues. You can also invite clients to leave reviews and feedback. The result is increased accessibility and improved customer service.
- Value for money
Facebook ads offer better value for money than many other marketing methods. There’s also a high uptake rate, so what you put in, you’re likely to get back with interest. Are you are interested in social media advertising, but you don’t know where to start? If so, you can invest in targeted packages provided by digital marketing agencies. This enables you to run an efficient and effective campaign. If you’re not familiar with Facebook, this will also save you a lot of time and effort.
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For many of us, Facebook is a means of connecting and catching up with friends. However, if you’re a business owner, it can be a lucrative opportunity to promote and develop your business. There’s a massive audience ready and waiting to be wowed by your product. Set up a profile now, and get your Facebook marketing campaign up and running.
