Driving customers to the company is one of the biggest challenges that faces any business owner. After all, without them, you aren’t generating sales. No sales equal no profit. And no profit will result in a failed business.
Therefore, marketing is understandably one of the most important strands of any business venture. Finding creative ways to reach new heights is a must, and we’ve got four fantastic options that you may have failed to consider.
We hope they can be of assistance.
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Offer Promotions
Nowadays, you don’t even have to target your own audience. The best way to do this is teaming up with various third party websites. This allows you to actively market your products to people that haven’t even heard of your company before.
Platforms like Groupon and Wowcher are fantastic examples. And you can use external influences to boost your company’s health. It’s a great way to encourage a quick increase in immediate sales. Meanwhile, if you can convert those new customers to long-term ones, then you’ll be in for huge success.
Everyone loves a bargain. Make your deals stand out from the crowd, and you’ll be amazed by the results.
Inbox Messages
If a customer has already signed up for your services, it shows that they have an interest in the business. These are the people that you should be looking to target the most. One of the best ways of doing this is by directly messaging their inboxes.
E-mail marketing is a great option. However, a lot of messages will get lost in junk boxes. Most people carry their phones on a 24/7 basis, though. Using web SMS services to send texts directly to customers’ phones is a great way to market certain products or deals.
It’s a far softer approach than calling them, and can bring great results. If nothing else, it reminds them of your existence.
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Blogging
Advertorials have played a major role in the magazine industry for generations. In this digital age, blogging is the equivalent. Quite frankly, it can be an incredible way to increase interest and drive traffic to particular products.
In addition to promoting products directly, it also gives users another reason to visit the company website. Once they are visiting on a regular basis, there’s a very good chance that they’ll end up looking at the store anyway.
Furthermore, when used effectively, blogging can become a secondary source of income too.
Celeb Endorsements
Let’s face it, modern society is obsessed by celebrities and familiar faces. For many audiences, seeing their favourite stars using a product instantly verifies its quality. From a business perspective, this brings huge opportunities.
Social media marketing is a modern phenomenon. Get famous YouTubers or other people to endorse your products, and there’s no limit to what can be achieved. Just be sure that you choose a personality that will resonate with your target market.
Most customers know that famous faces are often being paid for those messages or videos, but it doesn’t stop them from taking the bait. Get this right, and you should have them eating out of your palm.
Featured image credit: ShutterStock
