Although marketing is key to the success of your business, it can be a daunting process to undertake. However, not all marketing is online-based, consisting of acronyms you’ve never heard of and costly outsourcing! Online marketing is still important, yet there are many offline strategies that you can adopt to boost your company’s success. We’ve collated our 12 best offline marketing tactics to boost your brand’s awareness.
1. Get creative with your business cards
To prospective clients, your business cards are the face of your business. Make sure you include all your vital information, such as name, contact details and social media. However, don’t be afraid to mix it up a little! Get creative, using interesting shapes, layouts and colours.
2. Consider sponsorship
A great way to market offline is to sponsor a local sports team or event. Communities greatly value local sponsorship, so this is a great way to boost your brand name as well.
3. Throw competitions
Who doesn’t want to win a prize? Competitions are hugely popular in offline marketing. Moreover, with every entry comes the opportunity to gather customer data and make contact at a convenient later date – as long as you don’t abuse that privilege.
4. Packaging
Whether or not you sell physical goods, there are countless opportunities to add some marketing and branding boosts to your delivery. A great way to get your brand name out there is to print stickers, and hand them out with each purchase or at events and promotions. There are many fantastic sticker printing services in Melbourne for you to choose from!
5. Celebrate holidays
What better way to increase client retention than to show them they are appreciated on special occasions and holidays. Find out the birthday date of your clients, or send them a bottle of wine over the Christmas period.
6. Specific group discounts
Support relevant groups locally and nationally by offering a specific discount for them! Not only is this a key offline marketing tactic, but it is also a great way to show that you’re a community conscious company. Think about giving a student and pension discount, or incentives for new members.
7. Print news
Although there has been a massive rise of online media, newspapers and magazines are still favourable advertising. Get to know your local journalists, and ask about their PR options.
8. Billboards
Another tried and tested advertising initiative is the trust billboard. Whether you’re looking at static or mobile outdoor advertising, consider whether you can be a little bit edgier or innovative to ensure you stand out amongst the crowd
9. Capitalise on branded merchandise
After events and promotions, businesses are left with piles of branded merchandise. Why not plan ahead for ways you can help the local community and spread the good name of your brand – pens, bookmarks, mouse mats etc can be donated to a range of local organisations and charities.
10. Trade shows
Although they might seem like a lot of effort, trade shows and exhibitions are a great way to advertise and network. Which brings us to our next point…
11. Network
Network, network, network! Perhaps one of the most important items on this list, the value of a good network is unparalleled. Make sure you’re aware of all the relevant business networking opportunities in your area and actively attending as much as possible.
12. Enter relevant awards
There are awards for absolutely every industry in every location. To boost your brand awareness, make sure you’re entering relevant local awards on a regular basis.
No matter if you sell goods, products or services, marketing is of the utmost importance. Stick to these 12 key offline marketing devices in order to boost your brand’s success!
