Just a decade or so ago, simply having a website was more than enough in terms of online presence for your business. In fact, in many cases, it put you ahead of the curve and down with the cool kids.
In 2016, however, it is a very different story. These days, you know a whole arsenal in order to be even up to scratch, let alone ahead of the curve.
This article highlights three online offerings that your business also needs to have these days. They are SEO, quality content creation and a social media presence. Let’s take a closer look at each!
Search Engine Optimisation
It really is as simple as this. When a consumer or potential consumer wants to find a product or service, they go online to find it. They open up a search engine (usually Google) and search a keyword or two. So, if they want a red dress, they might search ‘red dress’, or ‘burgundy outfit’, for example. This is the point at which you come in. When that consumer hits Enter, you want to have a chance of appearing on the list that will now appear in front of them. If you’re on this list, you have a go chance of that person clicking through to your website. Once you’ve got them onto your site, that’s half of the battle won! So, how do you throw your hat into the ring and get in with a chance of getting onto that list? With Search Engine Optimisation. This is the first of two things on this list that is always best done by a dedicated professional, or a team of them! Digital marketing agencies like Riveronline.com deal with SEO strategies, as well as SEM. Both of these things together make a total dream team of effectiveness! blog.hubspot.com/insiders/seo-sem-faqs does a good job at explaining the main differences between SEO and SEM.
Quality Content Creation
The second thing on our list that is more effective pretty much 99.9% percent of the time when done by a pro is content creation. However, hiring someone for content creation simply isn’t enough. In fact, poor content could actually be more detrimental to your brand, reputation and ranking than none at all. Instead, the content you are putting out there needs to be quality. Not only are search engines capable of pinpointing quality content. They can also pinpoint when it is spammy, irrelevant and even poorly written content. Hire a freelance professional, or hire the support of a dedicated content creation company. marketinginsidergroup.com/content-marketing/the-cost-of-bad-content/ expands upon the real cost of bad content.
Social Media Presence
Got a website? Great! You can discover more about what your websites’ purpose should be at inspiredmagz.com/discovering-purpose-website/. But we’re afraid to say the hard work, monitoring and upkeep can’t just be focused on this one and only direction. In 2016, the most successful and prevalent businesses also have a fantastic social media presence. This means that they have a Facebook page, a Twitter account and handle and an Instagram account. They may even be on social media sites like Snapchat and Pinterest also if they are targeting a younger and more dynamic audience.