Business is complex and cut throat. It can take a lot to succeed, there are so many things to take into consideration which can be overwhelming as a new company owner. If you have a service or product that you know people want you’ve already won half the battle. But there are certain elements that you have to incorporate to ensure you’re not being outperformed by competitors and to score those all important sales.

A Professional Website

Every business needs to have a website– even if you’re a very small company and are only just getting started this should be one of the first areas to tackle. It’s no longer just an added extra and instead is vital to the success of your business. Once you have a site you look legitimate and trustworthy, customers have access to all of the information you need, and essentially you’re online 24/7. Even if your actual sales are made through another site such as an ecommerce merchant or Facebook, you still need a main website where you can link to these. Paying a web designer to create something smart and sleek is your best bet unless you’re experienced in building websites anything you make yourself is never going to have that professional feel.

SMBs: Don't Overlook These Crucial Elements in Your Business!

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An App

Many small businesses have not yet taken advantage of an app, and are missing out on the amazing things it can do for a company. It’s a way to get your business onto the phones of both your customers and potential customers and means all of your information, products and contact details are accessible at the click of a button. Investing in a good app sets you ahead of your competitors, in the not too distant future they will be seen as vital as a website is today. But for now, you have time to get a head start.  

A Good Knowledge of The Law

There are many rules, regulations and laws surrounding business that you as a company owner will need to be well informed about. Everything from hiring and firing employees to dealing with legally binding documents to health and safety. You could attend a safety expo or training courses in these areas to brush up your knowledge and allow you to run your business legally and by the book.

Business Software

Certain jobs are time-consuming and tiresome for humans, but take a matter of seconds for a computer program. Instead of paying an employee to do these kinds of tasks, ensure that you have the right software for the job. While someone is always going to need to run and monitor the software, it allows you to put you workers to their best use and possibly employ fewer people. Account software, CRM (customer relationship management) software and legal software are all examples of the kinds of things you will need to look into.

SMBs: Don't Overlook These Crucial Elements in Your Business!

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Properly Run Social Media Accounts

Social and digital media is a vital part of running a business. It can help to give new customers confidence in your company- seeing a following and reviews from real people shows you’re legitimate which is what people want to see when they’re buying from somewhere new.

Your social media accounts allow you to share information, run various advertising campaigns, connect with your customers and speak to them in real time. Plus it’s free, and through shares and conversations helps others naturally find your business.

SMBs: Don't Overlook These Crucial Elements in Your Business!

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