Excellent packaging instantly grabs customer attention—especially when we talk about different competing products. Moscow-based designer Nikita Konkin has made it hard to see any other box of pasta on the shelves with this intelligent packaging design.

The form of the noodles playfully peeks out a window in the silhouette of a woman’s mane, simulating the wavy, curly, and even pin-straight styles of their hair.

Konkin’s three proposed designs feature line drawings of women’s faces that are framed by their striking hairstyles. Although he could’ve only sketched their manes, he instead allows the product to enhance the designs visually, while concurrently enticing you with its starchy goodness.

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