Visibility
It doesn’t matter how good the products or services your company provides may be, if they aren’t easy to find online, your business will suffer. The internet is the default for many people who are searching for that which fulfills their needs.
With smartphones becoming more integral to daily life, people are getting to the point where the only “word of mouth” they’re reasonably going to be privy to comes from some social media outlet or blog they’ve been reading; not to mention the SERP results from sites like Google.
If you want your business to outshine the competition, you want it properly branded for the contemporary millennium. This will help it to stand out in the SERPs. If you can get to the top of the first SERP, you’re going to see an increase in business.
Becoming More Visible
There are several ways to facilitate increased visibility. The most effective involve content creation, Search Engine Optimization, or SEO, Social Media Optimization (SMO), and web design.
You want to design your web page with information that is rife with “keywords” which pertain to your products or services. These “keywords” are what people use to search for what you provide via a given search engine. You don’t want to over-saturate keywords, but you don’t want to be outshone, either.
Additionally, your web page should have a design which is in congruency to modern stylistic sensibilities. People today want large text, they want videos in the background, they want short paragraphs, and they want a balance of links and images hearkening to authority information. Here are a list of ten design tips for your modern webpage.
Incorporating keywords into your web design will increase your visibility, but you’re also going to want to use your product/services demographic advantageously as well. Get them to do some of the footwork for you. This can be done through the creation of content that is sharable.
When content is good enough to share with friends on social media, this will naturally increase the relevance of your business to search engines, as more people are looking up your information and so it has a larger footprint such engines’ algorithms can get ahold of.
Strategies Vetted By The Numbers
SEO, SMO, website optimization, and content creation are all strategies that are largely vetted by statistics. Online marketing agencies have become savvy to those techniques which increase a brand’s online footprint, and those which are ineffective.
According to Brown Box Branding, a Seattle-based online marketing group, “…time-tested SEO strategies will help your website reign supreme.” And that is the idea, isn’t it? To be above the competition, and the first business which shows up when a potential customer is looking for services or product similar to those you provide.
Television and film are still valid marketing trends, but they’re just not going to affect demographics like they used to. With YouTube and Facebook, attention spans have lowered as video length has. This means reaching your audience naturally requires a little more directed footwork.
Going with a trusted agency who has done this footwork for you will ensure your marketing investiture is profitable
An Upward Spiral
The more people become cognizant of the products and services you offer, the more customers you’ll have. As this demographic grows, your business can expand, and become more profitable.
Looking at online content marketing and SEO as overhead investments can be a very wise way to ensure such expansion regularly over time. The process can take some time, but in the end you’ll find it was well worth the work involved.
Kevin Bennett
Title: SEO Marketeer
Kevin is an SEO marketeer with OutreachMama and Youth Noise who designs value-rich content aimed at increasing clientele for expanding businesses. Networking, building partnerships, and providing quality products with shareable value make this possible. He’s an author (Amphibian and The Thief and the Sacrifice to his credit) whose professional writing follows business trends in technology, marketing, SEO application, and much more.
Content Chalkboard:
https://pixabay.com/en/marketing-business-board-thumb-1466313/
Fibonacci Spiral:
https://pixabay.com/en/art-artwork-fractal-digital-art-1455802/
