While most businesses tend to assume that their e-mails will be displayed in the manner in which they intended before they are sent, in reality, there are a number of issues that can arise that keep these e-mails from making their way to the intended recipient. But to get the most out of your emails, you’ll need to test them before sending them. Read on to learn more about our three most helpful tips:
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Use a Third Party Tool
There are many different ways to verify your emails, but third party services seem to be the best choice. They will allow you to take all of the guesswork out of finding potential glitches and spam triggers in your emails, and there’s plenty of them available.
While some services help you make sure your email list is verified and rid of invalid email addresses – correct.email is a good example here, other tools like Litmus help you test what the email is going to look like by providing you with an accurate screenshot of your message received on a number of different clients in a matter of mere minutes. For those who are looking to save time, email verification software is the easiest way to go.
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Make Sure Your Emails Do Not Go To Spam
The aforementioned technique is the least time consuming and the most conclusive, but if you want to go for more personal optimization it is possible, too. For instance, there are a number of ways to ensure that your emails do not go to spam. First of all, make sure that you are writing your subject line in the proper manner. Writing it in all caps and adding a bunch of exclamation points might seem wise, but in reality, most modern spam filters are designed to seek out these types of correspondences an eliminate them entirely.
Read also: How Email Marketing Works
An email that includes pictures which are not properly formatted will also be sent to the spam folder in most instances, so take a moment to check any photos or gifs that you are included before the mail is sent. If your email sounds too much like a sales pitch, the spam folder is going to be its final destination.
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Send Them To Yourself
This method may seem silly to some, but taking the time to create another email address so that you can test the effectiveness of your correspondences is pivotal. It is much better to uncover certain mistakes before it is too late by testing your emails on an address of your own creation first.
By sending the mails to yourself, it allows you to catch a glimpse of how they are going to look in the recipient’s inbox and make the necessary changes. Depending on the client that the recipient uses, the email may render differently. Focus your testing on the most used clients, such as Apple’s iPhone, Gmail and Outlook.
