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All business owners should stay on the lookout for new online promotional strategies. There are thousands of articles online that highlight the importance of a strong social media presence. There are also many posts that draw your attention towards the benefits of a mailing list. So, we’re not going to discuss those ideas because you’re probably using them already. For the purpose of today’s post, we wanted to think outside of the box. The promotional concepts listed below should point you in the right direction.
Promotional YouTube Videos
Video clips that promote your brand will always get a lot of attention. That is especially the case if you can make them interesting or funny. People tend to respond to comedy very well – even when they know they’re watching an advert. Of course, you could release a series of industry-related clips to help exert your authority. Commenting on industry news or highlighting advancements that affect your firm is always a good idea. Pretty soon, everyone will think you’re the world’s most famous expert on the subject. Whether that is true or not matters little.
E-Magazines
Releasing an e-magazine could be a fantastic move. You just need to make sure you are in a large enough industry. Your magazine needs to be of high quality, but that doesn’t mean you need to spend a fortune. Tools like Flipbook are said to make the process much simpler than it otherwise would have been. You just need to create a magazine layout in PDF format and then run it through a magazine creation program. You should send the e-magazine for free to anyone who subscribes to your mailing list. Hopefully, it will encourage them to spend more time thinking about your brand.
Publicity Stunts
Publicity stunts are essential if you want to market your business like a pro. Some of the most successful viral stories have no basis in truth at all. So long as you’re careful, a hoax could help your business to reach more people. Perhaps you’d like to announce your team has finally managed to create a time machine? Maybe you could come up with an amusing tale about how one of your male workers gave birth in the locker rooms? Just make sure you don’t dream up anything that might cause offence. Otherwise, your efforts might create negative results. Then again, all publicity is good publicity.
Now you know about some great ways of promoting your brand online, there should be nothing stopping you. All business owners use social media for promotion these days, and so you have to work harder to stay ahead of the game. Simply posting status updates to your Facebook and Twitter accounts is not going to work. You need to make sure your promotional efforts are seen by millions of people. The best way of making that happen involves thinking outside of the box and trying something new. So, you need to keep your eyes open for the next big trend. Jump on the bandwagon and your business should go from strength to strength.
