Image source
Apart from making entrepreneurship more accessible than ever, the one thing ecommerce has done really well is allow average Joe’s and Joanna’s to become business owners without ever leaving the comfort of autopilot. It just takes a little bit of desire, a product or service idea, four hours to build a Wix website and you’re up and running.
However, if you’re not content with this trickle of income that drip feeds you that lifestyle you so want, and you want to make a massive success out of your ecommerce business, then you need to up your game. You need to become more professional. That’s where the buck stops. You need to up your effort and put in more time, and with that, you will see your business scale up and scale up quickly.
And here’s how you can do that:
It’s Not A Small Online Business; It’s A Big Offline Business
That is the mentality you need to have and hold throughout the lifespan of your ecommerce business. The more you look at this online startup of yours as a hobby and just a bit of fun, the harder it will be to snap out of that mindset and make it anything more than a hobby. That’s where your attitude comes in. If you want your startup to become massive, then act like it already is. Every decision you make should be thought about in the same way the CEO of multinational would think. Shipping products to people, then start a relationship with a specialist company like Jet Ex Logistics. Offering a consultancy role to people, then make sure you squat up on all of the latest industry trends. Taking calls from prospective clients and customers, then get yourself a cloud-based telephone system and stop using yourname[at]gmail[dotcom].
Know Exactly Who And Where Your Customers Are
All too many ecommerce wannabes launch a site that sells something and then waits for the business to come to them. But that isn’t how business works, unfortunately. No. You have to do some research, know who your ideal target audience is, and get to know that demographic like the letters on your keyboard. Where do they hang out? What are they thinking? What are their spending habits? Do they rely on reviews? All of this stuff will increase your chances of success hugely, and save you a lot of money on your ‘see what sticks’ marketing tactic. Please, for the sake of taking your lifestyle ecommerce site to the big time, please take this advice seriously.
The Best Brand Ambassador In The World Is Your Customer
Harness the power of your customers, new and existing, because they have the power to take you into the big time. Some of the biggest companies in the world have cemented themselves where they are because they used testimonials to great effect in their marketing strategies. Take Kia as a prime example of that. Their entire TV ad campaign was built around testimonials. So encourage your customers to give testimonials and reviews by having space for it on your social media pages and on your website. The more you collect and share the more sales you will see roll in and the fast you will grow as a business. Trust us on that.
